Posts tagged with 'close connections'

Study: The design of a social network influences behavior

Understanding the ways the social graph changes and influences decision making is something marketers and scientists are frantically trying to figure out. According to a new study out of MIT, people are more likely to start new behaviors when they're recommended by small clusters of people they know well. This may not sound intensely groundbreaking, but it runs counter to the decades-long assumptions social sciencists have been making.