Posts tagged with 'Comparison Ads'

Google pulls the trigger, gets into lead gen

In late August, we reported on a lawsuit filed against Google by LendingTree alleging that Google was planning to offer an online lead gen service related to mortgages using technology offered by a LendingTree vendor that was contractually forbidden from working with LendingTree's competitors.

While the status of that lawsuit is unknown, it is now official: Google has entered the lead gen business.