Posts tagged with 'consumer experience management'

To app or not to app? Why it’s all about the customer

There has been some interesting debate on Econsultancy recently looking at the pros and cons of mobile apps and mobile websites.

For me, the most interesting discussion point is not the technical merits of both, but the importance of customer experience in defining mobile strategy.

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by Geoff Galat 25 August 2011 10:02am 4 comments