currys | Internet Marketing Blog

Seven techniques for providing a tablet optimised user experience

In ecommerce, tablets are now finally being recognised as an entirely distinct category than smartphones, so the overarching mobile category is no longer relevant.

As such, businesses can’t rely on having a single mobile strategy to cover both devices. Tablet shoppers can expect to be treated to an excellent user experience that fits with the capabilities of their device.

It's a topic we've discussed in more detail in a post about the opportunities that tablets present for marketers, as well as highlighting 10 ecommerce sites that have catered to tablet users by embracing responsive design.

And in order to help sites deliver this experience, Mobify has come up with seven techniques for providing a tablet optimised user experience...

Which of the top 20 UK online retailers use responsive design?

Responsive design is a hot topic in web design at the moment, as it allows site owners to tailor content to any sized screen from a single set of code - which is obviously very useful as the mobile web continues to grow in popularity.

Yet it’s still quite difficult to find examples of retailers that have embraced the technology.

This is particularly true among the top retailers that tend cling to their existing mobile sites and apps rather than going responsive.

Though responsive design is an all-encompassing way of building your site rather than a mobile strategy per se, for the purposes of this post I thought it would be interesting to look at which of the top 20 UK retailers use responsive design compared to those who have a separate mobile site.

Here’s what I found out...

DSGi sites take the day off

Three of DSGi's major UK e-commerce sites were down for maintenance for a large part of the day yesterday, with Currys, PC World and Dixons all displaying error messages for visitors.

The retail group is expected to report disappointing like-for-like sales figures this week, and can ill-afford the loss of a day's online trading in such economic circumstances.