Posts tagged with 'dapper'
All those creative assets gathering virtual dust in your catalogue, database, or inventory system? Tag them snowy, cloudy, sunny or rainy and turn them into dynamically-generated, weather-targeted ads.
Weather site Weather Underground has partnered with Dapper to create WeatherMatch, a real-time system that delivers ads that match local weather conditions, paired with items from a catalogue or other electronic inventory database.
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by Rebecca Lieb
05 March 2009 16:13pm
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