Posts tagged with 'dark social'

Dark Social: Attributing the invisible

Earlier this month, The Atlantic posted a fascinating article on social media referral traffic.

In it, Atlantic senior editor Alexis Madrigal makes some bold claims about the history of the web and the way that we consider social traffic, coining the phrase ‘Dark Social’ in the process.

It’s a great post and I urge you to check it out, because in many ways I agree with Alexis’ sentiments, although I feel that this may not be quite the huge revelation it's been made out to be.

Here, I'd like to take a closer look at this and the relative importance and attribution of this traffic....