Posts tagged with 'database'
Email
is a bit of a special medium. Most people have got an email address that is
unique to them, which makes it more in common with a mobile phone number than a
postal address.
An
email address is individual (most of the time) and it can be linked closely to
the customer lifecycle using response data alongside RFM data.
This lifecycle
can be tracked, measured, anticipated and managed. Here are some ideas on how
you can use the stages of the lifecycle to develop strategies that prolong the
relationship with your customer and increase LTV.
Read more...
by Tim Roe
05 April 2011 11:36am
9 comments
