Posts tagged with 'de-duplication'
Advertisers could be wasting £385m a year by failing to de-duplicate across different digital marketing channnels and paying more than once for the same sale.
According to a survey into the issue of de-duplication by TagMan, more than 40% of
50 companies in the digital sector said between 11% and 20% of
commissions were duplicate payments.
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by Graham Charlton
29 January 2009 11:52am
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