Posts tagged with 'de-duplication'

£385m wasted on duplicate payments to affiliates – survey

Advertisers could be wasting £385m a year by failing to de-duplicate across different digital marketing channnels and paying more than once for the same sale.

According to a survey into the issue of de-duplication by TagMan, more than 40% of 50 companies in the digital sector said between 11% and 20% of commissions were duplicate payments.