Posts tagged with 'Diffusion'

Study suggests 17% of British TV viewers use social media to find new shows

New research from Diffusion and YouGov suggests that one in five British TV viewers (17%) use social media as a way of discovering new programmes.

Based on an online survey of 2,025 UK consumers aged 18 to 55+, the report found that 39% turned to social media to guide them in their TV choices (defined as "helping discover new TV shows and be alerted to programmes that are currently on and being talked about") - while 17% use social media to gain a "fresh perspective on what they are watching".