Posts tagged with 'emerging platforms'

Unilever doubles down on digital, tries to get ahead of the consumer

As a general trend, brands have been allocating more and more money to digital advertising. Every year, budgets generally grow as brands become more and more comfortable with the internet and what it can offer.

But one brand, Unilever, isn't afraid to grow more quickly than most. According to AdAge, the company is doubling its investment in digital this year and isn't concerned about "getting ahead of consumers." In fact, that's precisely what it wants to do. As the company's CMO, Keith Weed, sees it, the consumer goods company's investment in digital is necessary for long-term growth.