Posts tagged with 'EU e-Privacy Directive'
When the EU e-Privacy Directive was first announced, it was thought that the internet would collapse as we were hit with a wall of pop-ups asking for cookie consent.
We were told that users would opt-out of cookies in droves, making it impossible for websites to measure traffic, target users with offers or advertising.
But, thankfully, the Information Commissioners Office has adopted a relatively laissez faire attitude to enforcement, and is instead allowing the industry to work out the best way to inform consumers of the use of cookies. Or it hasn't a clue, depending on your point of view.
As a result, most sites have gone down the ‘implied consent’ road and have simply made their cookie policy more prominent rather than explicitly asking for users to accept cookies.
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by David Moth
28 June 2012 09:45am
18 comments
