Posts tagged with 'event driven email'

Five uncommon ways for ecommerce retailers to segment their email list

It’s “divide and conquer” when it comes to email lists. Your analytics team is charged with putting your customers into their respective buckets.

Then it’s the job of the marketing and creative teams to come up with relevant messaging targeted to each segment.

Marketers are familiar with the traditional types of segmentation, such as gender, age, location and engagement.

These types of segmentation pay (literally), however, it can be even more rewarding to dig a little deeper into your list and find the correct segmentation for the job.

Following are five less-common methods of segmenting your list.

Five ways to reinforce your ecommerce activities with email marketing

Website owners hate abandoned shopping carts, inactive customers and decreasing conversion rates, but all too often opportunities are left unexploited to reduce these by delivering personalised, targeted event driven email marketing.

Email marketing also provides opportunities to build relationships, trust and boost customer loyalty which will also positively affect the bottom line.

In the following article, I’ll look into five key points that can help you to generate more revenue and take your ecommerce activities to a higher level using email marketing.