Posts tagged with 'Facebook video app'
Confused.com has launched a video app for Facebook called ‘House of Horrors’ to raise awareness of the importance of home insurance.
The app, created by A Social Media Agency, is part of an ongoing digital marketing strategy that aims to alert consumers to the benefits of home insurance, promoting the comparison site as a destination for buying a policy.
After connecting to the app users are asked to enter their postcode, which connects with Google Maps to start the video with a personalised shot of their house.
Drawing inspiration from Take This Lollipop, images from the user's Facebook profile are then shown during a video of a burglar breaking into a house - making it appear as if it is their home that has been broken into.