Posts tagged with 'Facebook'
The hash has been around for a very long time, it's always riding the zeitgeist, a trendy so and so. One small symbol has come to represent instant access to topics of interest, in the here and now.
Utilised by Twitter for years, Facebook have now introduced it. This is no small addition to Facebook. It actually has very significant consequences.
Is Facebook about to become Twitter? Will it steal Twitter's real-time, instant access USP? And will it add a whole new dimension to its behavioural targeting capability?
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by Karl Havard
19 June 2013 13:25pm
1 comment
As the CEO of an ecommerce business with over 2,000 shops on Facebook, I have a unique perspective on Facebook selling.
After two years of testing, my company sees fewer sales from our global Facebook presence than from orders originating in New Zealand, where we don’t have a marketing or sales presence, or a country-specific website.
Quite frankly, Facebook has been underwhelming for sales generation.
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by Philip Rooke
18 June 2013 16:10pm
2 comments
Inspired by the works of our reporting superstar David Moth, I decided that with all these big brands being covered in our series on social strategies, it was high time we threw our own hat into the ring.
As I’m the one doing it (and an egomaniac), I thought it might be fun to talk about how (and why) we use different social channels at Econsultancy...
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by Matt Owen
18 June 2013 11:17am
4 comments
What would it take to get you to do what I want? If I looked you in the eye when asking? If it was a Tuesday? If your name sounded like mine?
According to scientists, it’s the last. We feel more warmly towards people or things we associate with ourselves, like if my name was Mary Anne and yours was Marilyn. They’re close enough in sound and visual likeness that I’d be more apt to do you a favor than one for, say, Richard or Jennifer.
These kinds of findings, argued Nancy Harhut at Integrated Marketing Week, have implications for marketers because we’re trying to get people to do things all the time: click on a link, choose our product over another, like our company on Facebook.
Knowing the instinctive, reflexive behaviors that people rely on when making decisions helps our marketing strategies and how we go about designing the prompts or triggers to get others to do what we want.
Harhut identified seven that will help you on your way to world domination.
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by Cielo Lutino
17 June 2013 16:17pm
5 comments
In a recent study looking at the world’s most social brands, four out of the top five were from the travel sector.
German airline Lufthansa came in third place, so it seems like a good case study for our series of posts looking at how different brands use Facebook, Twitter, Pinterest and Google+.
Lufthansa actually publishes its social media policy online, however it doesn’t appear to have been updated in a while as it links to Twitter feeds that no longer exist.
So here’s a look at how it uses the four main social networks. This post follows on from similar articles focusing on Walmart, Nike, Coca-Cola and Starbucks...
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by David Moth
17 June 2013 11:40am
3 comments
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include personalisation, how rich people use social, mums on Facebook, online video ads, real-time bidding, and digital news publication.
For more digital marketing stats, check out our Internet Statistics Compendium.
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by David Moth
14 June 2013 11:47am
3 comments
It's time again to share the best digital marketing infographic we've seen this week, which this time comes from Dan Zarrella.
The graphic uses data from blogs, Twitter and Facebook to look at which calls-to-action encourage the most shares.
It shows that by asking for retweets marketers can increase the amount of social interactions by up to 120% on Twitter, while including the word 'like' in a Facebook post can increase rngagement by around 0.4%.
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by David Moth
14 June 2013 11:07am
0 comments
As a reaction to its declining fortunes a few years ago Burberry decided to overhaul its marketing strategy and the company currently allocates around 60% of its ad budget to digital.
For that reason it’s often highlighted as a brand that’s ahead of the curve in terms of social marketing.
That obviously makes it the perfect subject for our regular series looking at how major brands use Facebook, Twitter, Pinterest and Google+.
This follows from similar posts focusing on ASOS, H&M, Starbucks, Coca-Cola and Red Bull...
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by David Moth
12 June 2013 11:45am
6 comments
This week’s finest digital marketing infographic comes from Wishpond with this effort looking at the state of social media marketing.
It gives a run through of various useful stats on social media usage and lead generation.
For example, did you know that 52% of marketers have found a customer through Facebook, 43% through LinkedIn, and 36% through Twitter?
Furthermore, roughly 46% of online consumers count on social media when making a purchase.
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by David Moth
31 May 2013 12:14pm
4 comments
For the latest in our posts looking at how major consumer brands make use of social media I’ve decided to take a look at Sony.
The company’s official blurb states that it “participates in social media to listen, learn and share stories of the passionate people who help bring Sony to life.”
The aim is then to learn from the conversations to create better products and services.
But does the company achieve this lofty goal? To find out, here’s a look at how Sony uses Facebook, Twitter, Pinterest and Google+.
This follows on from similar posts looking at Microsoft, Nike, Starbucks, ASOS and The Rolling Stones...
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by David Moth
29 May 2013 12:11pm
5 comments
