Posts tagged with 'Facebook'
A new report has revealed that 7 out of 10 Australian businesses are using social media to deliver customer service, but only 3 in 10 customers are looking to interact via these platforms.
The adoption of social media by businesses is not new, in fact having an online presence is now the norm with even small businesses jumping on board, but a new study highlights that there is quite a large disconnect in Australia between how consumers use social media and what businesses expect from them.
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by Claire Brinkley
30 April 2013 23:30pm
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At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other.
To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset.
And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart.
Read below for more…
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by Andrew Warren-Payne
26 April 2013 15:55pm
7 comments
For the latest instalment in our series of posts looking at how brands use the four main social networks I have decided to turn the spotlight on Kellogg’s.
The breakfast brand has a massive range of products that appear to be well suited to social marketing, so one would probably assume that they have established a strong presence across Facebook, Twitter, Pinterest and Google+.
As you’ll see though, that assumption is almost entirely incorrect.
By way of comparison, check out our other posts that took a similar look at brands including Nike, Walmart, Red Bull, Cadbury and McDonalds...
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by David Moth
24 April 2013 13:52pm
6 comments
Investing time and money on social media is necessary for all types of businesses nowadays.
Here are nine examples of small businesses using social media for branding.
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by Pratik Dholakiya
22 April 2013 18:27pm
2 comments
Last week I looked at 10 charities that are using Pinterest as a way of promoting their causes and raising awareness of the work they do.
To continue the theme, this post looks at 10 charities and how they use Facebook for the same purposes.
One of the tricky issues for charities is that they often deal with difficult or upsetting issues, so it’s hard to find content that people will want to ‘like’.
The way round this is to focus on the positive side of what they do, such as fundraising and helping those in need.
If there are any charities that have successful or interesting Facebook pages that I haven't mentioned, please point them out in the comments section...
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by David Moth
18 April 2013 11:01am
12 comments
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.
Coca-Cola is one of those instantly recognisable brands that would rake in fans and followers without even trying, so it’s to its credit that it has active account across the social web.
So, here’s a quick look at how it uses Facebook, Twitter, Pinterest and Google+.
By way of comparison, check out our other posts that take a similar look at other brands including Red Bull, Cadbury, Microsoft, Walmart and Nike...
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by David Moth
17 April 2013 13:07pm
4 comments
Social structured data and rich snippets are powerful tools for attracting extra attention and clicks when your content is shared or appears in search results.
For the uninitiated, social structured data is essentially the annotations that appear when a link is shared across social networks. It gives a summary of the information so the user knows what they’re letting themselves in for.
It’s a topic we’ve covered before in posts looking at the value of rich snippets and how ‘rel=author’ impacts SEO.
And at Brighton SEO 3 Door Digital co-founder Alex Moss gave an insightful talk on the importance of using social structured data and how to implement it.
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by David Moth
16 April 2013 10:58am
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For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft.
Bill Gates’ empire still looms large over the global software market, though its fortunes are often overshadowed by Apple’s astonishing level of success.
And much like Google, Microsoft also runs a few of its own social platforms – enterprise network Yammer and Pinterest clone Socl.
So it’s interesting to see how Microsoft makes use of other social networks to promote its products and maintain its fortunes.
This follows on from similar posts looking at brands such as ASOS, Red Bull, Nike and McDonalds...
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by David Moth
09 April 2013 11:31am
1 comment
Since it was announced a few weeks ago, we've seen a lot written about yet more changes to Facebook from our friends at 'Zuck Towers'.
I thought it might be worth looking at what the changes could mean for brands and how they should respond.
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by Rhian Simms
04 April 2013 11:32am
2 comments
It seems Australians are in love with giant bananas, television, food and shopping when it comes to Facebook, with the Bananas in Pyjamas Facebook page reigning in an impressive 2,032,296 fans during February 2013.
This number is almost double that of the second favourite Australian Facebook Page, Bubble O’Bill Ice Creams, which showed off a fan base of 1,272,089. Pringles Australia was just slightly behind with 1,259,733 fans, according to the latest Australian Facebook Performance report.
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by Claire Brinkley
03 April 2013 22:00pm
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