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How H&M uses Facebook, Twitter, Pinterest and Google+

H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.

It follows on from similar blogs looking at the social strategies of major brands including Nike, Red Bull, Walmart and John Lewis.

H&M has actually gone to the trouble of publishing the basis of its social strategy online. It states that through social media “millions of H&M fans and followers share ideas and opinions and get quick answers to their queries.”

It has official accounts on almost every major social network, including Chinese platforms Youku and Sina Weibo.

Unfortunately my Mandarin is a bit rusty, so for this post I’ll just focus on Facebook, Twitter, Pinterest and Google+...

by David Moth 03 April 2013 10:35am 7 comments

From share to sale: is social commerce worth the investment?

The social media gold rush is well underway and many retailers are still weighing up how best to approach social commerce.

With new tools being launched every month and audiences continue to grow social commerce is a tempting prospect for retailers but what sort of return can brands expect to see on their investment?

In this post, I'll explore the prospects of social retail and how retailers can capitalise on sharing.

by Eric Abensur 28 March 2013 09:12am 3 comments

How Nike uses Facebook, Twitter, Pinterest and Google+

Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing.

To find out how the sports giant makes the most of this opportunity, I thought it would be interesting to see how it uses Facebook, Twitter, Pinterest and Google+.

This post is the latest in a series of blogs that have taken a similar look at major brands including ASOS, Tesco, Red Bull, Cadbury and McDonalds...

by David Moth 27 March 2013 13:22pm 8 comments

Coca-Cola: the 's' in social media doesn't stand for 'sales'

Coca-Cola, one of the most iconic consumer brands in the world, is not surprisingly one of the most popular and active brands on social media. In fact, with more than 62m 'likes' on Facebook, it's the most popular brand on the world's largest social network.

But in looking at the online chatter that takes place on social networks, Coca-Cola has come to a startling conclusion: there's essentially no impact on sales.

by Patricio Robles 20 March 2013 14:22pm 33 comments

How Cadbury uses Facebook, Twitter, Pinterest and Google+

Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love.

However it hasn’t simply rested on its laurels and expected the ‘likes’ to come rolling in.

In the past year we’ve reported on Cadbury’s use of Facebook and Google+ for product launches, as well as its shift away from traditional media thanks to its success in social media.

Therefore I thought it would be interesting take a closer look at how the brand uses Facebook, Twitter, Pinterest and Google+.

This post is the latest in a series that has already examined the social strategies of several other major consumer brands, including ASOS, Tesco, McDonald’s and Red Bull.

by David Moth 20 March 2013 10:43am 6 comments

Sell with social media by knowing when and how to dis-engage

If you want to generate a lead or sale with social media engaging customers is not the goal. It's the starting point.

It's an open door to get customers to respond… to dis-engage with social media and enter into a journey with you.

In other words it's the start of a series of "fair exchanges" that guides prospective buyers toward, or away from, what you’re selling on your turf.

Here's how to get started...

by Jeff Molander 14 March 2013 19:02pm 1 comment

How McDonald's uses Facebook, Twitter, Pinterest and Google+

In the latest instalment of our blog series looking at how brands make use of the four major social networks, I’ve decided to take a closer look at McDonald’s.

McDonald’s is one of the most recognisable brands in the world, yet also has to battle a fair amount of negative publicity, so one would assume that its social accounts would be extremely active.

This blog follows on from similar posts looking at the social strategies of ASOS, Walmart, Starbucks and Red Bull, among others.

And without further ado, here is a quick look at how McDonald’s uses Facebook, Twitter, Pinterest and Google+...

by David Moth 13 March 2013 10:39am 10 comments

Which Facebook strategy should brands choose?

Social media as a whole has become an incredibly valuable channel for brands and consumers, one that allows communication that simply was never possible before.

Facebook (with over 1bn monthly active users) allows different levels of engagement and so provides opportunities for marketers that other social networks potentially don’t and can’t.

It’s important that brands recognise the different levels of social interaction they can have with their customers, as this will impact on the benefits that they’re able to take away.

by Caroline Morris 12 March 2013 17:24pm 0 comments

Facebook changes its look for U&I

The interwebs have been ablaze with news of Facebook’s newest change for a good week. Today, they made their official announcement about upcoming changes to the News Feed.

We knew it was coming, but what does it mean?

by Gary J. Nix 07 March 2013 23:19pm 6 comments

Using analytics to boost your social ROI

Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data.

This presents a significant challenge that needs to be overcome in order for marketers to tailor social communications in ways that encourage meaningful engagement.

by Matthew Kates 07 March 2013 15:16pm 1 comment