The iPad? Hot. Social media? Hot. Magazines? Not so hot.
What do you get, however, when you put them all together? One startup is trying to find out, and some notable venture capitalists and angel investors were eager enough to pony up $10m to help it.
Instigating a truly multichannel campaign can be a
daunting one. You know your business better than anybody, but it's
still always helpful to have a few pointers in the right direction at
So which industries can we look at to provide a solid
example of a truly successful and joined up multichannel campaign that leads
customers across channels and encourages them to interact more fully
with a brand?
Fortunately there are several places to look, but one of
the more obvious can currently be found shoring up your local multiplex:
Facebook's recent privacy issues haven't put a dent in the social network's traffic or user levels, but if a new study from ForeSee Results and the American Customer Satisfaction Index has anything to do with it, that might be changing. The study found the social network ranked close to cable companies and airlines in terms of customer satisfaction. And according to Foresee, customer satisfaction is a pretty clear indicator of future corporate success.
While many companies are now seeing the social light and jumping on
board with Twitter, Facebook et al, there’s still a temptation to set up
your account and start pumping out updates straight away.
is a need for some of this as you grow an initial audience,
the thing that will really make a social media presence successful is
your ability to listen and take on board what people are saying about
In order to do this properly you’ll need to set aside time
for detailed monitoring. Unfortunately one of social media’s biggest bonuses is immediacy, something which can make knowing how and what to monitor confusing.
There’s an awful lot
of electronic chatter out there so how do you listen?
Hi! I’m your boss! You can tell I’m important because I smoke cigars and
seem to know very little about what it is you actually do down in
marketing, or wherever it is you work.
However, according to my niece, Facebook is
the hip place where all the cool kidz is at, and I’d like a slice of
that tasty social pie. Now.
You have three weeks to put together
an impressive Facebook presence. Surely no social media manager on
Earth could accomplish such a feat?
C’mon, let’s go win at Facebook…
The marketing potential of Facebook is huge, but many companies struggle to devise a strategy that’s suitable for such a social platform.
But there are more than 400m active users of Facebook, meaning whatever your product or service, there’s a huge potential market there.
So, how can you use the platform to promote your brand? Here are some of the ways marketers can approach it.
Is cheap social media advertising undermining the price point of online advertising? According to AdAge, "Social Networks Sink Online-Ad Pricing."
Overabundant inventory is a growing issue online. And there are more than a few advertisers and publishers who would like someone to blame for their ever sinking ad prices. But trying to blame Facebook isn't a good idea. Facebook ads may cost a lot less than other online inventory, but they work. Moreover, publishers don't need to worry about Facebook's prices. Unless they're not delivering the kinds of returns that Facebook gets for those rates.
As of August 1, Facebook is closing its Gift Shop, which has brought in approximately $100 million for the social network. Facebook isn't giving up on the lucrative virtual goods business, however. The social network is positioning itself as an intermediary for selling third party products online.
Six months has passed since I chewed out 20+ revised social media stats, so I went back to see if there were any more changes. It turns out that there were, so I’m updating some of the more impressive ones...
Social media is starting to play an increasingly large role in the course of events on terrestrial television. And according to a new report from media research firm Futurescape, Facebook and Twitter will soon be battling it out over multi-billion dollar TV ad budgets.
As television and digital merge, social services like Facebook and Twitter are in a unique position to vie for users' attention on the (slightly) bigger screen.