By adding new features and attempting to make Facebook a one stop
internet shop, as well as aggressive outreach in new territories like
Korea and Russia, Mark Zuckerberg certainly seems confident that FB can
double its existing user base.
Given Facebook’s huge marketing and
financial clout, it’s increasingly likely he might be right...
As a general trend, brands have been allocating more and more money to digital advertising. Every year, budgets generally grow as brands become more and more comfortable with the internet and what it can offer.
But one brand, Unilever, isn't afraid to grow more quickly than most. According to AdAge, the company is doubling its investment in digital this year and isn't concerned about "getting ahead of consumers." In fact, that's precisely what it wants to do. As the company's CMO, Keith Weed, sees it, the consumer goods company's investment in digital is necessary for long-term growth.
Facebook is now part of the search engine market, and with a massive
connection infrastructure already in place and a new take on SEO, the company could be set to give
both Google and rivals Bing a run for their money in the very near
Social networks continue to grow, and increasingly they're becoming a core part of Americans' online lives. This according to a just-released Experian study rife with interesting numbers, but also with misleading terminology surrounding consumer social media habits, most notably the loaded (and misapplied) term "addiction".
The last eighteen months have witnessed
a huge shift in the way that customers seek help for their customer service
queries, problems and complaints.
The continued mainstreaming of
social media has been catalytic in transforming this once settled
landscape from a closed one-to-one transaction to a more open and
conciliatory experience characterised by empathy.
Just 34% of brands feature a community on their website, while less than one in five advertise their social media presence prominently on their homepages, according to a new study.
The Engaged Web Study (registration required) by Episerver finds that many brands are not making the most of online opportunities to engage customers and visitors.
The report looked at ten companies from eight vertical sectors: Telecoms, Charity, Retail, Sport, Travel, Public Sector, Finance and Utilities, and then scored them against a range of engagement criteria.
Here are some highlights from the report...
The Gulf of Mexico oil spill that has oil giant BP scrambling to save
its brand -- and possibly its entire business -- has been juicy fodder
for those involved in PR and marketing. Of particular interest: how the
company is responding to the onslaught online.
From crisis communications experts to social media gurus, just about
everyone has suggestions for BP. But what about BP's internet strategy
overall? I decided it was worth a high-level look at the company's
efforts to stem the tide of online criticism.
Chatroulette, the social website that connects users randomly for short
online video chats, has become one of 2010's more interesting 'startup'
stories. Founded by a 17 year-old high school student in Russia,
Chatroulette has attracted so much attention that some are convinced it
could become a valuable business.
Yet according to comScore, Chatroulette's traffic dropped for the first
time ever in May, leading some to wonder whether Chatroulette is on the
verge of proving itself to be little more than the latest crazy internet fad.
Should publishers like Facebook's new Like button? I recently wrote
about some of things publishers might not like about it.
One commenter who is a fan of the Like button took issue with them.
He asked, "...allow me to ask you whether YOU have quantitatively
measured the impact of the five risks that you are warning against?"
Social gaming is the driving force behind the billion-dollar virtual currency market. Popular social games on Facebook such as Farmville and Mafia Wars have turned startups like Zynga into IPO candidates, and have led to an ecosystem of companies that have come up with alternative ways for consumers to pay for digital goods online.
But for social game developers, building social games that have staying popular looks like it may be a challenge. As reported by Inside Social Games, the past two months have been particularly difficult for some of Facebook's most popular games. In April, over half of the top 25 games, as tracked by Inside Social
Games, lost users. And the drops intensified this past month.