Facebook is hard at work serving personalized advertising to its users, and the network's popular self-serve ad platform is a big part of its planned $1 billion in revenue for 2010. But it doesn't take a long visit to the site to see that those ads aren't always on target.
Today The New York Times looks at the ongoing problem of misdirected Facebook ads. Facebook's platform is still relatively new, but its personalized approach to display is not always so personalized.
According to Facebook, there are now more than 3m active Facebook Pages on the world's most popular social network. A growing number of them belong to businesses that are trying to tap into Facebook's massive audience.
For some of those businesses, a Facebook Page represents a significant investment, and for those with a substantial number of fans, a significant asset. But having a web presence on Facebook also creates some challenges. One of them: determining whether or not to promote the company website or the company's Facebook Page.
The web is literally built on databases. The majority of your favorite websites are probably driven by one or more relational databases.
But there's a "movement" afoot. Its goal: provide a superior alternative to popular RDBMSs like MySQL and Microsoft SQL Server.
There may have been a time when Facebook was hoping to create its own PayPal killer with the "Facebook Wallet," but those days are over. Today Facebook announced that it has entered into a strategic partnership with PayPal. Now users can use PayPal to purchase self-service ads and Facebook Credits on the social network.
This is good news for Facebook — and especially PayPal — but what about Facebook developers?
What happens when you start a group on Facebook and two weeks later,
you have over 180,000 members? If you're 21 year-old Tiffany Philippou,
the creator of the hit Facebook group Secret London, you do the
entrepreneurial thing: try to parlay your Facebook popularity into a
bona fide startup.
After a 48-hour crowdsourcing marathon during which more money was spent on
food and liquor than on design and development, Secret London was
reinvented and launched as a standalone online community.
Social media is increasingly the battlefield for disputes between David and Goliath. Thanks to the spotlight that social media tools like Twitter and Facebook can shine on these disputes, individuals have more power than ever to get companies to acknowledge their complaints and resolve disputes out in the open.
But that power can be deceptive. Despite the fact that social media can pressure companies to deal with sticky situations in a more even-handed fashion, individuals often waste the opportunity.
News organizations are getting hip to social media. For many of them,
figuring out how to use social media hasn't been easy, but a growing
number of them have seen the light and realize that social media
platforms can serve as valuable tools for journalism.
But should news organizations require that their journalists use, say,
Twitter and Facebook? The director of BBC Global News, Peter Horrocks,
apparently thinks so.
Facebook is the world's largest social network. It recently passed the
400m registered user mark and is now the a top five web property
according to comScore.
But Facebook is fast becoming more than just the world's largest social
network. With 5bn pieces of content being shared every week, and a whopping
60m status updates being post each week, Facebook can no longer be
classified as a simple 'social network'.
What do Facebook, Gmail and iTunes have in common? By 2015, they might be dominant online payment providers.
At least that's the thinking of Dave McClure, a Silicon Valley startup
investor. In a post the other day (caution: heavy profanity), he argued
that "in 2015 the default login & payment method(s) on the web will
be Facebook Connect, Google Gmail, or Apple iTunes".
As television audiences shrink, the networks are suddenly very interested in partnerships that bridge the digital divide. That might help explain why a big brand like Bravo TV would announce a partnership with a tiny startup like Foursquare today. And it might just work.
Starting this week, Foursquare will start awarding its users with badges that have Bravo themes when they visit over 500 locations associated with the network. The announcement is just one of many partnerships Foursquare has been quickly announcing, and it is just the kind of thing that networks need to do if they want to connect their television audiences with digital and real world products.