Posts tagged with 'fake online reviews'

Yelp's answer to fake reviews: a badge of shame

According to a recent Gartner study, brands are increasingly paying for fake online reviews, and by 2014, 15% of all reviews will be fake.

And it's not too difficult to figure out why: research has shown that 88% of consumers turn to online reviews when making a purchase.

by Patricio Robles 19 October 2012 15:48pm 13 comments