Google has long been trying to dissuade publishers that it is a parasite leeching revenue off of their hardwork. And this fall, the company is putting its money where its mouth is.
Last week Google announced a micropayment system that could help publishers monetize content. And this week, the search giant has introduced its first revenue sharing agreement with publishers: Google Fast Flip.
The new format will start aggregating content from about 40 publishers in a format reminiscent of offline reading — and share the advertising proceeds with content creators.
This is a big shift for Google, but it makes sense for the company to create new ways of viewing news online. Publishers are frustrated with their lack of revenue online and eager to change the business model of sharing Internet content.
If newspapers succeed in their reboot and come up with a successful way to make money off the web, Google wants to get a piece of the action. It's just unclear what model will actually stick.
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by Meghan Keane
15 September 2009 16:33pm
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