Posts tagged with 'ga.js'

If you're still using the old Google Analytics code, you're not alone

In late 2007, Google upgraded the tracking code script for Analytics. The new script, ga.js, offered a number of significant improvements over the old script, urchin.js. If that didn't convince you, it also offered some assurance: Google would be maintaining ga.js going forward but urchin.js support would end at some point within 12-18 months.

Given how important web analytics are to online publishers, one might have expected websites to switch over to the new code pronto, especially major websites.