Jamba Juice's new ad campaign has quickly turned from homage to failure.
The company's new "cubicle-cation" spots are a riff on corporate malaise, using stock images of office workers from Clip Art to present the brand as a salve for office boredom.
But the images, from the workers to the speech bubbles and fonts, bare a striking resemblance to satirical comic strip Get Your War On.
The creator of that strip, David Rees, is not happy about the similarities. He says Jamba Juice is a "bunch of balloon biters" and has taken to the Internet in protest. He's calling for a boycott and a National Day of
Prayer to "pray our way across America, destroying Jumby Juice
franchises left and right."
Rees' objections may be mostly sarcastic, but the lesson is not.
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by Meghan Keane
21 July 2009 21:10pm
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