Posts tagged with 'GetResponse'

Social sharing buttons improve email click-through rates by 115%

Email marketing provider GetResponse has analysed the influence of social sharing options on email effectiveness, comparing social sharing preferences of email marketers.

  It looked at social media sharing via Twitter, Facebook, and LinkedIn in more than 2,200m emails sent by GetResponse customers.

The major outcome was that the number of users who include social sharing buttons in their emails increased to 18.3% - an increase of 40% from last year.