Posts tagged with 'greenwashing'
What happens when you attempt to promote climate change awareness by
blowing up a few children? You get Splattergate, which is now the name
associated with the fallout from the 10:10 initiative's ill-conceived
(and now canned) film which depicts children who show no interest in
cutting their carbon emissions exploding at the hand of a teacher who
is more eco-conscious.
And if you're a brand which supported the 10:10 initiative producing
the much talked-about film, you get a harsh lesson about the risks
associated with greenwashing.
Read more...
by Patricio Robles
06 October 2010 12:08pm
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