Posts tagged with 'holiday spending'

Report: US retailers upped paid search spend before holidays

Facing perhaps the toughest retail environment in decades, multi-channel retailers in the United States turned to paid search in the run up to the holiday shopping season in an effort to boost sales.

SearchIgnite, a search management provider, today reported that US multi-channel retailers increased their spending on paid search by 12% in Q4 2008 as compared to Q4 2007.