Posts tagged with 'industry'

A look at Nesta's 'Manifesto for the Creative Economy'

Image taken from Nesta.org.uk

Point eight of Econsultancy's Modern Marketing Manifesto (#MoMaMa) regards creative.

Last month, Nesta published its 'Manifesto for the Creative Economy', so let's take a look through this impressive publication and see where Nesta thinks we're at.

The top prerequisite for startups? Domain experience

Thanks to angel investors and VCs who have as much money to invest as Kool-aid to drink, young entrepreneurs with an idea and a dream increasingly have the opportunity to roll the dice.

Thankfully, most of them aren't trying to build the next Facebook. And while many are technology-focused, a growing number are industry-focused. If you look down the list of YCombinator-backed startups, for instance, you'll see quite a few that are targeting a traditional vertical.

To be sure, this is a good thing. While building a consumer internet media play is sexy, there are so many opportunities for new companies to apply technology to industry's greatest challenges. That entrepreneurs are increasingly trying to do so is a positive thing.

But how many of these startups will succeed?