Posts tagged with 'infographics'
Once again we round up six of the best infographics we've seen this week.
The topics include email marketing, B2B content marketing, mobile, social media demographics and a massive look at responsive design.
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by David Moth
19 April 2013 11:02am
0 comments
It sometimes sucks, being a publisher in a post-Penguin, post-Panda world. It’s great that Google is cleaning up webspam, but it’s not so great to be on the receiving end of stupid demands from people who give the SEO industry a bad name.
What am I talking about? Dubious links, that’s what. Or should I say dubious links on a supposedly authority website (ours), that have been flagged up by dubious SEO tools. Emails with ‘please remove this link’ make our hearts sink.
What else? Dubious expectations. Why is it that publishers like Econsultancy are expected to clean up the mess? This is the last thing I want us to be doing. “It will be good for both of us,” they say, with various degrees of menace. No it won’t. It’s a cost to our business, and to the publishing industry more broadly.
We have always been hugely supportive of the SEO industry, and as a web business we’ve always tried to stay on top of SEO best practice. As such it is deeply frustrating to be on the receiving end of requests to remove ‘suspicious’ links, or to add no_follow to links that I think are perfectly acceptable.
I’m not planning on revealing any names here, but let me explain what I’m talking about. There are three areas for concern. The first two are linked to stupid, short-term thinking, and needless panic. The last one might indicate that Google is changing the goalposts around guest blogging.
Is this the tip of the iceberg, or a few isolated incidents that we’re experiencing?
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by Chris Lake
18 April 2013 11:31am
49 comments
Once again we round up six of the best stats-packed digital marketing infographics we've seen this week.
The topics include mobile optimisation, how social shares boost email, bad customer service, and how colours affect conversions...
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by Graham Charlton
05 April 2013 10:44am
0 comments
That’s right, there’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.
The right kind of infographic should match your data to your narrative and ensure that people take away your message after reading it.
While infographics may not come in that many shapes or sizes (600 x 1,800 pixels is the norm), that doesn’t mean there’s a stock standard infographic for you.
Use the flowchart below to help you decide which infographic is right for you...
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by Danny Ashton
02 April 2013 09:49am
1 comment
Once again we round up six of the best infographics we've seen in the past week.
The topics include social media demographics, creative employment, Google+, and when to post on Facebook...
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by Graham Charlton
22 March 2013 10:48am
7 comments
Once a fun and useful way of presenting data in an easy-to-digest format, infographics have been overused to the point that their reputation is close to ruin.
And yet the truth is that they are still a brilliant way of gaining shares and, more importantly, links back to your site. Our regular infographic roundup remains one of the most consistently popular posts each week.
The trick is to avoid churning out an ugly, unreadable infographic just for some cheap exposure, and concentrate on creating something genuinely valuable for a specific audience. We've previously blogged five free online tools that can help with this process.
At Distilled’s LinkLove conference infographic designer Claire Stokoe gave a talk on how to create the perfect infographic, and it turns out that the fundamentals aren’t that difficult. However getting it right takes a bit more effort.
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by David Moth
19 March 2013 11:28am
4 comments
Once again we round up six of the best infographics we've seen this week.
The topics include email marketing best practices, Twitter, social CRM by numbers, Google+, and reasons to use video content in B2B marketing.
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by David Moth
15 March 2013 13:01pm
3 comments
Once again we round up six of the best infographics we've seen this week.
The topics include the mobile music industry, HTML5, Samsung's apparent dominance over Apple, mobile app behaviour and real-time bidding.
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by David Moth
08 March 2013 11:36am
1 comment
This is an open letter to the SEO community.
This post has been on my mind for quite some time but after visiting ThinkVisibility on Saturday I felt it was ready to be written today.
Obviously as the owner of an infographic agency I have a vested interest in the debate, but hopefully my arguments will still hold up despite any bias I may have.
At ThinkVisibility I twice encountered what appears to be a growing sentiment amongst some in the SEO community: that infographics are just the latest fad in SEO linkbuilding and one that any PR/SEO worth his or her salt should avoid.
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by Danny Ashton
07 March 2013 14:57pm
34 comments
Once again we round up six of the best infographics we've seen this week.
The topics include how people share their data with brands, tailored marketing communications, online shopping in China, mobile streaming habits, and what advertisers really think of Facebook.
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by David Moth
01 March 2013 12:42pm
2 comments
