Posts tagged with 'Interviews'
James Balmain is the founder of Webtogs, a new outdoor equipment and clothing retailer that’s set to launch a shop and very professional looking site in the autumn.
We asked James, who has little previous retail experience, how the Webtogs team is coping with the various challenges of launching an e-commerce start-up, especially in a sector that’s not as web-savvy as others.
For any budding etail entrepreneurs, it's well worth a read...
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by Richard Maven
21 August 2007 11:26am
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Dance brand Ministry of Sound claims to have been generating clickthrough rates as high as 5-9% after launching pre-roll online video ads - well higher than the industry average for banners of under 1%.
We asked head of digital sales Jim Haysom a few questions about its video advertising, and other ways it plans to monetise its rich media content.
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by Richard Maven
16 August 2007 12:56pm
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Indoor Media is today launching what it says is the first online network to target the estimated 1.5m British Asians that are regular internet users.
The launch of AdMasala, a network of Asian content sites, coincides with Indian Independence Day. It has been launched by Murly Tiwari, formerly of 24/7 Real Media and Jai Rai, who previously worked for cricinfo.com.
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by Graham Charlton
15 August 2007 11:12am
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Martin Newman is the head of e-commerce at fashion chain
Ted Baker
and is one of the few UK retailers to have been selling on the web for over ten years. He has experience across all aspects of e-commerce, as well as retail, direct mail, web kiosks and mobile.
We talked to Martin about the opportunities for retailers in the multi-channel arena, as well as challenges such as integration and conversion tracking.
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by Richard Maven
14 August 2007 13:14pm
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WorkingMums is a recently-launched online service in the UK that displays flexible jobs opprtunities for women.
Started last year by Gillian Nissim, a working Mum herself, the business has been profitable since November and has signed up 600 employers. We asked Gillian about her experiences of launching a start-up and her plans for the future.
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by Richard Maven
13 August 2007 11:02am
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Jesse James Garrett
, the man who coined the term 'Ajax' and president of Adaptive Path, has been talking to us about usability and the user experience. It makes for a great read.
Jesse's book, The Elements of User Experience, is one of the most widely read books on user-centred design, and he was recently named as one of the top ten user experience experts in an E-consultancy survey.
Here, we speak to him about the psychological background to web design, the pros and cons of behavioural targeting and Ajax, and why he thinks Amazon and eBay's usability has gone "astray".
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by Richard Maven
07 August 2007 12:24pm
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Thousands of applications have been created on Facebook’s open platform since the social network opened up to developers earlier this year. But launching one, and generating interest, is not necessarily easy.
‘Attitudinal matching’ company Synature is one UK firm that has already taken the plunge, launching a version of its qubox software that allows Facebook members to search for like-minded people on the site, as well as potentially becoming a platform for targeted advertising. Here, John Woods, its CEO, talks about the challenges the company faced, and why he thinks the API can be a significant opportunity for brands.
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by Richard Maven
01 August 2007 09:44am
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Warner Breaks' Matthew Finch has over eight years experience in the online world, starting out as a developer before moving into e-commerce, online marketing and strategy. He oversees online marketing for
Warner Breaks
where he has significantly increased online sales and received a number of awards for campaigns.
Here, Mat talks about targeting older internet users - an untapped opportunity for many online marketers...
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by Richard Maven
31 July 2007 12:26pm
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We recently reported on the launch of Seedcamp, a VC-backed project that will provide a shot in the arm to Europe's technology startups. I caught up with Seedcamp founder Saul Klein to find out more...
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by Chris Lake
24 July 2007 17:19pm
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Are you catering for the thousands of people in the UK whose first language isn't English?
If not, you might be missing a trick.
Here, we speak to E.ON UK new media manager Paul Squires about its multi-lingual content strategy and the potential boost it can give to customer service and sales.
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by Richard Maven
24 July 2007 12:06pm
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