iPad | Internet Marketing Blog

Will the iPad usher in a “post-scroll era”? Gawker’s a convert.

Publications large and small are looking to the iPad as a way to revolutionize digital content consumption. But one potential flaw in their iPad strategy is the issue of price. Many publishers are charging for their newly revamped mobile products, sometimes prohibitively.

However, many lessons from iPad design apply to products outside the mobile market. The iPad is proof that the presentation and navigation of digital content can be much better. And as Gawker is hoping to prove in the near future, improving the digital experience doesn't have to be a cost passed on to the consumer.

by Meghan Keane 14 April 2010 15:49pm 2 comments

Steve Jobs will kill the goose that laid the golden egg

The iPhone OS 4 SDK was released last week, but it's not all good news for iPhone (and iPad) developers. That's because Section 3.3.1 of the iPhone Developer Program License Agreement comes with a new catch:

Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs.

by Patricio Robles 13 April 2010 14:46pm 5 comments

Gap unveils its new iPad shopping experience

Publishers have been hard at work getting products ready the iPad (and charging for them) for the past few months, but the deluge of iPad friendly publications and games has been met with silence from one sector — retail.

This week, Gap has launched a new app that shows how retailers can take advantage of the new platform — and how well free applications can thrive in the new space as well.

by Meghan Keane 08 April 2010 17:52pm 2 comments

The iPad's greatest success: inspiring stodgy old industries

The iPad hype is in full swing. Anybody who checks Techmeme on a daily basis, for instance, will be intimately familiar with the latest iPad news and rumors.

While initial analyst indications are that the iPad is going to rock and roll, it's still too early to say if it will truly live up to the hype long-term. But that doesn't mean it's too early to declare that it has done something remarkable because that it has. What has it done? Inspired stodgy old industries.

by Patricio Robles 31 March 2010 10:01am 1 comment

Is the iPad already influencing big publishers?

The iPad is on its way. Apple started accepting pre-orders earlier this month, but there are still many unanswered questions about what iPad will deliver in its final form.

One thing that almost certainly won't be present when the iPad ships: support for Adobe Flash. That has numerous raised questions about both the iPad and Flash. After all, if the device Apple is betting so big on doesn't support Flash, will publishers, who have seen Apple's success with the iPhone, be forced to adopt Flash alternatives in order to position themselves to cash in if the iPad achieves success of its own? Or is Apple simply fighting a fight it can't win?

by Patricio Robles 25 March 2010 09:24am 1 comment

Google Reader Play shows a possible side benefit of the iPad: cleaner web browsing

With the upcoming launch of Apple's iPad, publishers have been rushing to debut new digital designs for their publications. But one thing has been overlooked: many of these changes could be beneficial to PCs.

This week, Google has unveiled a new addition to its RSS reader functionality: Google Reader Play. The new interface is optimized to display content on the iPad. But it also provides a great option for viewing content on the PC.

by Meghan Keane 12 March 2010 00:48am 1 comment

What if the iPad doesn't sell?

If Apple was in the business of making movies, the iPad would arguably be its biggest bet yet. So it's fitting that Apple used Hollywood's biggest night to let consumers know that the iPad will be 'in theatres' on April 3.

Last night, the company, which now has a market cap just shy of $200bn, aired its first television ad for the iPad on the 82nd Annual Academy Awards. The 30-second spot provides a visual (and musical) depiction of the iPad and its capabilities, and concludes with the words "April 3" and "iPad".

by Patricio Robles 08 March 2010 10:00am 3 comments

Flash versus HTML5: Virgin America breaks up with Flash

The battle between Adobe Flash and HTML5 is a subject that looks like it will be receiving a lot of attention in 2010. That has a lot to do with the iPad, which, like the iPhone, isn't expected to support Flash.

Some believe HTML5 could kill off Flash (and for that matter Silverlight), others don't. Of course, the full HTML5 spec probably won't be finished for another decade, but the debate over HTML5 and its impact on Flash is heating up because subsets of it are available and being adopted.

by Patricio Robles 03 March 2010 13:35pm 2 comments

Five reasons publishers are getting ahead of themselves with the iPad

Revenue starved publishers are getting excited about the iPad. Even before Apple's latest product had a name, magazine conglomerates were discussing their plans to deploy tablet-friendly versions of their publications on the device. This week, we're learning some of the details of Condé Nast's plans for the iPad.

And while it's great to see traditional publishers taking some initiative in a burgeoning digital space, there are more than a few reasons to think that many of them are jumping the gun at the chance to charge for content on a new device. Here are five.

by Meghan Keane 01 March 2010 22:01pm 5 comments

Apple to developers: iPhone GPS is only for "beneficial information"

When it comes to marketing, 'location, location, location' has always been important. But thanks to the rapid growth and maturity of mobile technologies, 'location, location, location' is taking on new meaning.

Location-based advertising is potentially the holy grail of mobile marketing. And it appears that Apple, which occupies an important position in the mobile market with the iPhone, apparently wants to keep location-based advertising opportunities to itself.

by Patricio Robles 05 February 2010 12:01pm 6 comments