Posts tagged with 'Jim Beam'
Marketers are always looking to find the best way to promote their brand full stop. It's their job after all. As social media picks up the drive toward paid media opportunities, it's easy to be confused on which avenues to take and where to move your spend.
Today's session at Social Media Week Chicago, Tweeting Louder - using paid and earned tactics to make noise in the Twittersphere, tried to tackle this topic with Andrea Javor, Director of Digital and Media Strategy with Beam Global (the makers of Jim Beam and Makers Mark), Kristin Walsh, Director of Influencer and Consumer Engagement for FritoLay North America and Brent Hill, the director of the US Central region for Twitter.