Posts tagged with 'Jimmy the Bartender'

Men's Health takes Jimmy the bartender app to the bank

Being first to market in the iPhone App Store may have helped a lot of brands sell their products, but with over 1 billion downloads already under its belt, that option is no longer available.

So how do companies get people to buy their app when the space they cover is already well represented in the store? In the case of Men's Health, they released a drinking app. And sat back as over 50,000 people downloaded "Jimmy the Bartender" in its first month.