Posts tagged with 'Lemonade'

Q&A: Erik Proulx on his documentary 'Lemonade' and life after ad layoffs

After getting laid off by ad agency Arnold last fall, copywriter Erik Proulx took to the web, creating a job-search site for recently unemployed advertising professionals and chronicling their stories on Please Feed The Animals.

Production company Picture Park took an interest in his work and soon Proulx' interviews turned into a film. The resulting documentary, "Lemonade," focuses on 15 people who were laid off (including himself) and is set to premiere in the fall.

I caught up with Proulx to talk about what his recent unemployment has taught him about the economy, the ad industry and life after layoffs.