Posts tagged with 'Localytics'

Relationship building key to in-app purchases

Mobile in-app purchases are expected to hit $4.8bn by 2016, and increasingly they're key to the monetization models mobile app developers and app store operators are employing to keep themselves well fed.

But the dollar signs are somewhat deceptive. Profiting from in-app purchases is a lot more difficult than just enabling in-app purchases, and not all developers will implement the model successfully.

So what's the secret to success?