As of September 2013, three year-old social site Pinterest has over 70m users, and according to a study by Shareaholic, Pinterest is driving more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
There are also many instances where Pinterest has driven more sales than Facebook, which currently sits atop the social media mountain, so it’s clear to that Pinterest is an integral social media channel for retail brands.
It’s very easy for a brand to simply set up a few boards, pin some pretty pictures of their own products, achieve a few hundred thousand followers, dust their hands and walk away.
So which brands are doing something more than that and creating a deeper engagement via Pinterest?
I wrote this post on examples of marketing creative recently. Since it was popular, here’s some more brilliant marketing creative to enjoy with your coffee. Mmmm…drink it in.
If any of you are in London in October, check out our event, Punch, where marketing meets the new creative (part of the Festival of Marketing).
In my previous post about the world’s largest brands and their social media presence, I noticed that while tech companies dominated the stats, FMCGs were still clinging on to a couple of top spots.
With this in mind I thought I’d take a closer look at how top FMCG retailers are fairing on the world’s largest social networks.
Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its business pages and new updates that enable companies to show product information on their pins.
The power of Pinterest as a tool for driving traffic and sales is an issue we’ve investigated extensively on the blog, as well publishing a Best Practice Guide on the subject.
However some brands remain unconvinced and either don’t have an account on the social network or give their pages limited attention.
So to find out who is yet to jump on the bandwagon, here is a look at how the top 10 US retailers use Pinterest...
In the debate over mobile websites versus native apps, native app detractors frequently make a seemingly good point: there are just too many native apps, so you can't expect consumers to install and use yours.
For companies hoping customers and potential customers, that assumption has a significant implication: if your mobile strategy is native app-centric and you don't have a mobile-friendly website, you might be missing out on the mobile opportunity.
Lowe's understands mobile. They don't just 'talk the talk', but they have an app that can be used to 'walk the walk' through all of their store aisles that allows users to comparison shop, read reviews, etc.
Lowe's, a U.S.-based chain of retail home improvement and appliance stores that has retail stores in the United States, Canada, and Mexico serves more than 14 million customers a week in its 1,710 stores in the United States and 20 in Canada.
Before diving into the mobile app, let's take a look at a few mobile stats:
- 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. (Source: comScore)
- 39% of instances where a consumer walks out of a store without buying were influenced by smartphones. (Source: Mobile Commerce Daily)
With more and more consumers having mobile lifelines that can share competitors' prices with them in a matter of seconds, the power is truly in the hands of the consumer.