Posts tagged with 'Mob Wars'

Can you make more money by adding CPA to your revenue mix?

Three letters many of the online publishers I know love to hate: CPA.

The reason is simple: with CPA deals, the publisher only gets paid when the advertiser makes money. Although in theory there shouldn't be anything wrong with this (we'd all like to believe that our properties deliver ROI for our advertisers), the reality is that most publishers don't feel comfortable with the risk.

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by Patricio Robles 12 May 2009 09:05am 5 comments