Posts tagged with 'mobile SEO'

How to evaluate site performance and identify valuable keywords for mobile SEO

With mobile traffic predicted to surpass desktop traffic in the next few years, it's important for site owners to get to grips with the intricacies of mobile SEO.

Numerous studies have proven that mobile search spend is increasing year-on-year, however we've seen evidence to suggest that brands aren't fully aware of how to optimise pages for mobile search.

We've previously given a board overview of the topic in a blog looking at how mobile and desktop SEO differ and how to improve rankings.

And in the second of a series of posts, I asked three search experts how should site owners go about evaluating their site’s performance in mobile SEO and how to identify the most valuable keywords for mobile search...

How do mobile and desktop SEO differ, and how can you improve rankings?

The proportion of search traffic from mobile devices grew ever larger during 2012, peaking at 46% on Christmas Day for some retailers.

And Google probably isn’t alone in predicting that mobile search queries will soon surpass those made on desktop.

But despite the increases in traffic and paid search spend, we’ve seen evidence that show brands aren’t fully aware of how to optimise pages for mobile search.

To give an broad overview of how mobile search differs from desktop and some of the issues that sites need to be aware of, I asked three SEO experts for their advice.

This is the first in a series of posts that will examine the intricacies of mobile search in more depth...

Seven things you need to know about mobile SEO

Anyone with a smartphone knows that search is one of the most popular functions on mobile, yet mobile SEO is still a poor relation compared to desktop.

A quick look at the stats shows that we should be paying more attention to mobile SEO, with data from Marin showing that mobile devices accounted for 13% of search spend in June 2012 yet took a 20% share of clicks.

However creating a mobile site isn’t a simple process and there are several criteria that need to be taken into account to effectively optimise a site for a mobile audience.

SEO consultant Aleyda Solis addressed the topic of mobile search at BrightonSEO last week, listing seven things that marketers need to ask themselves when optimising a site for mobile SEO.

Here’s a run through of Solis’s points...