Posts tagged with 'mobile'
With Econsultancy's JUMP event just a couple of weeks away, I've rounded up some examples of UK retailers who have used a joined up approach to drive their multichannel revenues.
While some, like Halfords, John Lewis and Argos, have been reporting impressive multichannel sales for some time now, others like Debenhams and House of Fraser are just starting to see the benefits of this approach...
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by Graham Charlton
24 September 2010 09:17am
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Doug Chisholm is the Managing Director of Rippll, a location-based marketing solutions company, which helps brands to target consumers through portable devices in order to increase brand engagement and response rates.
I caught up with him in an attempt to demystify some of the pressing issues surrounding the eruption of location-based mobile marketing...
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by Jake Hird
22 September 2010 10:35am
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Adam Broitman will deliver one of the two keynotes at Econsultancy's upcoming Peer Summit in New York. We asked for a sneak peek at what he'll address in his talk, entitled "Beyond Digital Innovation: The Sedative Nature of Counting Screens." Following, his views on Internet Everywhere, why it's never going to be the Year of Mobile and the blurring lines between technology and humanity.
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by Rebecca Lieb
16 September 2010 18:29pm
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If you work in technology or digital marketing, you probably take it for granted that mobile apps are a mainstream phenomenon. But is that really the case? Sort of, according to a new Pew Internet telephone survey.
According to the survey, 35% of adults in the United States have applications on their phone. That's a fairly big number.
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by Patricio Robles
15 September 2010 13:36pm
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Is 2010 the year that the mobile browser will finally overcome the mighty app to proclaim dominance in the mobile space?
Not likely. At Digiday: Mobile in New York on Monday, it became clear that while the mobile web has made a lot of progress over the last year, apps aren't going away any time soon.
Moreover, there are a lot of mobile marketers who believe one cannot exist without the other. For those of you who had hoped to save some money by focusing mobile dollars in one space — sorry.
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by Meghan Keane
13 September 2010 22:46pm
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The Web is getting a makeover. HTML5, the not-yet-ratified update of digital media's standard language, is poised to become a game-changer for publishing, advertising, marketing, video, mobile platforms and search. The industry big guns: Google, Microsoft, Mozilla and Apple, are all over the new format. While it may not yet be the moment to convert to this yet-embryonic platform, it certainly is time for anyone doing business on the Web to get up to speed on what HTML5 is, and why it may soon be changing digital media, commerce, publishing and advertising.
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by Rebecca Lieb
13 September 2010 22:16pm
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As smartphone proliferation exploded over the last year, the mobile payment space has also become a hot market. Mobile shopping in the US more than tripled from 2008 to 2009, according to ABI Research. With new offerings from groups like Square and Intuit joining credit card companies with new offerings, PayPal is working hard to maintain its edge in the digital payments space.
Mobile
transactions increased from
nearly $25 million in 2008 to $141 million in 2009 at PayPal. This year, the company is even more serious about mobile.
Bill Zielke, PayPal's senior director of North America merchant marketing, is responsible for the development and marketing of PayPal's product strategies. I spoke with Zielke about how PayPal works with businesses online and in mobile, as well as what new offerings PayPal has coming down the pipeline.
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by Meghan Keane
10 September 2010 19:06pm
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Mobile is an exciting new format for many businesses, opening new opportunities for paid content and increased viewership. But are mobile sites and apps poaching viewers that might normally interact with a company's more robust web property?
According to a presentation from ESPN, mobile is instead opening an entirely new market for the company, and their findings can be useful for other verticals as well.
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by Meghan Keane
09 September 2010 18:58pm
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Cellphone carriers better prepare to understand the meaning of "tyranny of free." Today at Apple's fall product launch, Steve Jobs announced that iPhone and iPod Touch products can now make calls to other Apple mobile devices without the need for a cellphone contract.
It could take awhile for Apple and Google's similarly free voice calling features to go mainstream. But both products point to an ever present threat in the digital world, where free can be a nasty four letter word.
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by Meghan Keane
01 September 2010 21:13pm
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More than a few businesses are hoping that mobile will save their bottom line in the coming years. Why is that? For a few reasons. But one factor involves consumer tolerance for ads and charges they reject in the desktop environment. Moreover, mobile adoption is skyrocketing.
According to a new study by Burson-Marsteller and Proof Integrated Communications, smartphone shipments will exceed PC shipments within two years. Marketers need to start paying attention.
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by Meghan Keane
01 September 2010 03:26am
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