mobile | Internet Marketing Blog

Q&A: Rob Jonas of InMobi on mobile advertising

Rob Jonas, who was Google’s director of strategic partnerships for Europe, recently left the company to join mobile advertising network InMobi and establish a London office.

I've been talking to Rob about his reasons for joining InMobi, and the mobile advertising market in Europe..,.

by Graham Charlton 19 January 2010 11:44am 1 comment

Augmented Reality [AR] – Enhancing the Usefulness of Mobile Local Search

Augmented Reality is used to intensify the truth, boost accuracy, supplement the concrete, and add-to the existent. It makes mobile local search better than ever before.

by Tina Whitfield 15 January 2010 15:37pm 2 comments

Christmas 2009 e-commerce stats round up

Now it's a few weeks after Christmas, a few more stats on sales figures over the festive period have been released by various retailers and research firms.

Predictions for e-commerce sale s were generally rosy in the run up to Christmas, and this seems to have been the case so far...

by Graham Charlton 15 January 2010 09:34am 3 comments

Time Out London: app review

Time Out London recently launched an iPhone app, which helps users locate nearby restaurants, gigs, art galleries and more.

I've been trying the app out to see how it compares to other local listings apps like Yelp and Qype Radar...

by Graham Charlton 15 January 2010 09:05am 3 comments

Google adds Near Me Now functionality to its mobile homepage

Google isn't going to let a little failed purchase of Yelp get in the way of its expansion into local mobile advertising. The search giant today added "Near Me Now" fuctionality to the iPhone.

And while results may not be thorough today, Google is providing plenty of incentive to small businesses to sign up with Google local and help the search engine achieve the kind of dominance in local that it has mastered online.

by Meghan Keane 08 January 2010 20:03pm 7 comments

Site review: National Rail Enquiries redesign

National Rail Enquiries relaunched its website last month, giving the site a much needed makeover.

The site was redesigned by Fortune Cookie, and at first glance, seems to be a massive improvement on the old version with a fresher, cleaner look. How well does it perform for users though?

by Graham Charlton 07 January 2010 09:32am 23 comments

Multiple marketing channels, or just plain digital?

unified device Apple is buying Quattro Wireless... and coming out with a tablet computer. Google just announced its entry into the mobile phone market. TVs air programming streamed from the web (or from a PC in the next room), and soon they'll accommodate HD video Skype calls. All this digital convergence has to make you wonder: are there still digital channels, or is digital just becoming, well... just plain digital - a channel unto its multiplicity of selves?

Devices just aren't specific anymore. You play games on your phone, surf the web on your TV, and watch TV on a wireless handheld device. Is it still talking "on the phone" if I "dial" via Google Voice on my Blackberry, or via Skype on my laptop? Are you "watching television" if you're viewing an episode from your favorite series on Hulu, YouTube, or iTunes - and watching on a PC or tablet or even a phone? "Reading the newspaper" on an ebook reader?

And will all this convergence make marketing simpler, or much more complex?

by Rebecca Lieb 05 January 2010 21:09pm 1 comment

App review: Green Flag on iPhone

Breakdown service Green Flag released an iPhone app recently, beating both the RAC and AA to create the first such app.

The 'Rescue Me' app allows users to contact Green Flag in the event of a breakdown, and provides some other useful features such as traffic updates and driving tips.

by Graham Charlton 05 January 2010 08:52am 1 comment

O2’s major mobile marketing spamfail

It’s been that time of year again, the season of goodwill and a time for giving, for caring, for understanding, and for tolerance. And for receiving…

So what did you get for Christmas? If, like me, you’re an O2 customer, then you will have received lots of text messages pimping out its ’12 Days of Christmas’ iTunes-related marketing campaign.

Unfortunately, you’ll have received these messages whether you wanted them or not.

by Chris Lake 04 January 2010 15:43pm 29 comments

App review: Tesco Wine Finder for iPhone

Tesco's R&D team has been busy lately; after introducing a store finder app last month, Tesco has now launched a visual search app for wine discovery.

The Wine Finder app (iTunes link) allows users to take a picture of a bottle of wine and find related results from Tesco's range, and see price and other information about the bottle.