Much has been written about the benefits of location-based services for small businesses, but national chains are no stranger to mobile technologies. And Fast food chains are taking note as consumers adapt to new mobile practices.
With mobile apps, text to order service and location based marketing messages, fast food companies are learning that mobile is very good for business.
This holiday season, mobile phones are set to make a big dent in the e-commerce landscape. According to Experian Marketing Services' new 2010 Holiday Marketer report, the percentage of consumers who purchase from mobile phones has grown from 10% in 2009 to 13% in 2010.
That number is growing quickly, and consumers are increasingly using their mobile phones to make and inform their purchases. Smart retailers will be taking heed of this trend going into the 2010 holiday season.
Online retail continues to grow, with 42.6% of UK consumers buying online at least once a week, and the average online spend per shopper reaching £71 per month.
Theses are some of the finding of a survey of 2,000 UK shoppers by eCommera, which also finds that more than a third of shoppers have increased their online spending over the past year.
Here are some highlights from the report...
Since their first faltering online steps back in 1995, Amazon have often been at odds with prevailing web trends, and with their latest earnings report showing a fall-off in profits recently, many stockholders are considering selling up and moving on.
However, buried in the same report is an important figure that hints that the company may simply be ahead of the curve, becoming the first group to turnover more than $1bn solely through mobile channels.
TruffleShuffle specialises in 80s t-shirts, clothing and gifts, and has just launched a mobile version of its site.
As an experiment, Pat Wood from TruffleShuffle printed out the mobile site reviews from this blog, hired a PHP / MySQL intern and asked them to build a mobile site based on our tips.
According to Pat, it's been live for a week, and orders have been coming through already. I've been checking the site out...
Many companies are excited about the revenue possibilities in mobile these days. But auctions powerhouse Ebay has adapted quickly to new mobile devices and features, increasing its bottom line while experimenting in the new space.
According to analysts, Ebay has now become the top mobile
retailer in the U.S. That position is in no means secure, but the company's mobile focus proves that paying attention to new device innovations can expand a business in more ways than may at first seem obvious.
The iPhone may have captured the attention of consumers when it came
on the scene three years ago, but businesses and IT departments have
long avoided supporting the device. Instead, they've supported phones like Research in Motion's Blackberry devices. They might not be as
pretty or fun as Apple's Jesus Phone, but Blackberrys get the job done. Except now, businesses are increasingly turning to Apple as well.This spells trouble for Blackberry.
Media companies large and small are desperately struggling to increase revenue and decrease their costs. At the How Do You Make Real Money on Digital Content? panel during DPAC in New York on Thursday, panelists suggested a few ways that publishers can increase their earnings.
Cutting the cost of creating content is one method that traditional journalists won't be excited to try out. But there's still a digital frontier that's holding the promise of digital revenues for many: mobile.
Mobile app store GetJar announced today that it has received $11m (£7.4m) in Series B funding from Accel Partners.
GetJar is the second largest mobile app store. and unlike Apple, it is an open ecosystem, providing apps for smartphones and feature phones across a range of platforms.
In April, Apple CEO Steve Jobs explained in detail why consumers aren't
going to see Flash support on the iPhone and iPad. Long story short:
Adobe Flash "is no longer necessary." Although Apple's lack of support for Flash is often cited as an
iPhone/iPad drawback, Flash certainly isn't going to win a whole lot of
popularity contests either. But the question remains: is there a place
for Flash in the mobile market?
We may soon have an answer.