Posts tagged with 'multi-channel distribution'
Today, traditional publishers face numerous challenges. While some will not rise to the challenge and meet them, others may one day look back and find that today's challenges pushed them to even greater heights.
A big reason for that is a proliferation of channels that publishers can use to reach consumers in meaningful ways. To take advantage of multi-channel opportunities, however, publishers need multi-channel strategies.
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by Patricio Robles
02 May 2011 16:00pm
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