Posts tagged with 'mystery coupons'

Dell's ‘mystery’ discounts. Good idea or a guaranteed way to annoy customers?

We’re coming towards the end of sale season, but businesses are still sending out emails to tempt customers into making a purchase.

Normally the retailer is specific about the amount of money off each product, however recently we’ve noticed that some businesses are sending emails with ‘mystery’ discount coupons, which basically means you don’t know how much the discount is for.

Yesterday Dell sent one of these emails, which attempts to lure you in with the offer a discount that could be anything from 10% to 50%. The problem is you only find out what the discount is once you get to the checkout.

The mysterious coupon is presumably supposed to make the customer so curious that they can’t help but click on the call-to-action on the off chance they are rewarded a half price laptop, but personally I find it to be an incredibly annoying offer.