Posts tagged with 'myThings'

Retargeting: what does it mean for marketers?

Online retailers are increasingly retargeting consumers on other websites when they have browsed on their own web properties but left without buying anything. 

I've been asking three retargeting providers about how it works, why they think online retailers should adopt the tactic, and how they deal with consumers' concerns about privacy. 

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by Graham Charlton 01 December 2010 11:13am 7 comments