Social shopping platform Nuji has reported a 730% growth in click throughs to retail sites, and a 167% increase in sales attributed to those clicks since it began offering discounts as an incentive for sharing content.
The London-based start-up bills itself as a competitor to Pinterest, and allows users to follow others with a similar fashion sense to help discover items from around the web.
But instead of ‘pinning’ images, Nuji’s users ‘tag’ products they like.
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by David Moth
16 March 2012 12:29pm
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