Posts tagged with 'online donations'
In just six short weeks, it’ll be time for the September Campaign, the biggest annual fundraiser from nonprofit charity:water.
What the organization does this year to raise money remains to be seen, but it’s worth looking back more closely at its efforts in 2012, when the charity took in more than $2m ($300,000 more than its original goal) largely through digital marketing.
That shouldn’t be a surprise: charity:water founder Scott Harrison told the New York Times last year that he "absolutely" attributes the organization’s success to the web.
A growing number of charities and non-profits have gone social. From Facebook to Twitter, social media has an obvious appeal: the costs of getting involved are low, awareness can be generated virally and people naturally tend to use social media to engage around topics and causes that are important to them.
But what isn't so well understood is how social media can best be applied to the non-profit sector in meaningful ways.