Posts tagged with 'open and click rates'

Marketers should design emails for mobiles: survey

While there is a recent trend for subscribers to view emails on their phones, marketers are still designing image laden-messages for desktop users which often render poorly on mobile devices.

According to stats quoted in the MailerMailer Email Marketing Metrics Report (pdf), 64% of key decision makers are using mobiles to view emails, yet less than 50% of marketers are making sure that their messages are accessible to these users.