Posts tagged with 'orm'

BP buys oil spill PPC ads: Nice idea, poor execution

BP is buying Google PPC ads as part of its online reputation management plan - it's obviously desperate to cap the gallons of bad publicity that are pumping out into the news ocean.

It's a nice idea, but it seems to have been executed with an automaton with no idea about tone ...

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by Malcolm Coles 08 June 2010 11:15am 5 comments