On 13 February Google Shopping will transition from a free to a paid for service that is only available to Product Listing Ad customers.
The service moved to a commercial model in the US in October, causing some annoyance among merchants who had been enjoying the free extra traffic that Google Shopping brings.
But new research from Marin Software suggests that advertisers who have launched PLA campaigns in the US have achieved a great deal of success.
More than 100,000 retailers had inventory in Google Shopping by the end of September 2012 and reaped the rewards during the holiday season.
Read more...
by David Moth
30 January 2013 09:20am
0 comments
