price sensitivity | Internet Marketing Blog

MVCs: five metrics for identifying your most valuable customers

A business can't thrive without customers, and for that reason, the efforts of marketers are often focused on new customer acquisition.

Unfortunately, many companies neglect their existing customers and one of the reasons this happens is that they don't ask a simple question: who are our customers?

UK online shoppers put loyalty before price: report

In Australia, 98% of shoppers would like to buy local, but the vast majority turn to overseas retailers in search of lower prices.

Fortunately for digital High Street retailers in the U.K., British shoppers are less influenced by prices than their friends in the Southern Hemisphere according to a survey conducted by digital marketing solutions provider EPiServer.

Discounts and loyalty: a bad match?

Quick: what are some of the best way to acquire loyal customers? If you look around online, you might draw the conclusion that providing discounts makes the list.

Billions upon billions of dollars worth of coupons are distributed by brands each year, and increasingly couponing is moving to the web, where bargain-loving consumers have more power than ever to seek out the very best deals available.