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Tesco Wines and The Sunday Times top alcohol website usability study

Tesco Wines and The Sunday Times Wine Club have come joint top in a study looking at the usability of alcohol websites.

The Qubit benchmark looks at the onsite effectiveness of the UK’s most popular alcohol retailers: The Whisky Shop, The Wine Society, Beermerchants.com, The Drink Shop, Slurp, Tesco Wines and The Sunday Times Wine Club.

Using more than 80 best practice criteria it divides the customer journey into three main stages to identify which delivers the best overall user experience.

by David Moth 03 June 2013 11:24am 0 comments

Eight brilliant mobile product pages

There is no exact template for designing mobile product pages as the small screen size means its up to each retailer to work out which features are most important for their customers.

On an ecommerce site you can afford to squeeze in almost any feature you want but on a smartphone you need to be more selective.

Even so there are a number of tools and functions that nearly all mobile sites should include, mainly because users expect to see them so leaving them out will damage the UX.

So with this in mind, here are eight examples of great mobile commerce product pages. All of them have flaws but also have features that are worth considering for your own mobile site.

by David Moth 28 May 2013 15:27pm 4 comments

Five of the best... mobile product pages

Designing attractive, usable mobile product pages is a fine art that many sites still struggle with.

I feel that responsive design has been a brilliant agent for change in mobile design because it has forced people to strive for simplicity, as pages need to be usable across multiple devices.

And with this in mind, I thought I’d highlight five of my favourite mobile product pages, with examples coming from apps as well as mobile sites.

In all honesty the criteria for making the top five list are quite woolly, but essentially they’re the product pages that I think offer the best aesthetics and usability.

Personally I like mobile sites to have giant images so I don’t have to squint, as well as massive buttons to make navigation easy.

by David Moth 18 April 2013 10:01am 2 comments

Gap UK: site review

Given the growth of e-commerce over the last decade, and its offline presence, the lack of a Gap e-commerce site in the UK has been a bit of a mystery.

This was finally rectified this week with the launch of a transactional site for Gap and Banana Republic (with a .eu domain).